Hotel Newsletter Service

Denise Hummel is an American journalist living in Europe who specializes in the tourism industry. As one of her services, she produces an electronic newsletter once per week which is essentially one solo travel article highlighting one particular hotel. She utilizes existing print media and stock photography provided by the hotel, as well as a personal review, if appropriate. The purpose of the newsletter is to augment the visibility of the hotel to the media as well as directly to booking-agents in the American market. Subscribers to the newsletter are journalists, travel agents, tourism agencies, luxury travelers and tourism opinion leaders. Each newsletter includes a description of one hotel and that hotel's restaurant, if applicable. The newsletter is in itinerary format, giving the reader an idea of the surrounding location, local activities, and sights. It always contains a photograph of the hotel and other relevant photography of the surrounding area, the telephone number of the hotel, and the web link to the hotel. Print media, travel agents, and website editors are in turn granted the right to forward or distribute the newsletter to their own subscribers and staff. They also have the right to publish it in article format, or to use the content in any other way that augments the visibility of the hotel. To View Hotel Newsletter Archive - Click Here

QUANTIFIABLE RESULTS:

• The newsletter will reach 200 mainstream American Newspapers each week that have Weekly Travel Sections contained within their publication.
• The newsletter will reach 50 mainstream American Travel Magazines and Periodicals.
• The newsletter will reach 50 State Tourism Agencies.
• The newsletter will reach 5,000 American Travel Journalists.
• The newsletter will reach 3,000 American Travel Agencies.
• The newsletter will reach 150 Global Travel Opinion Leaders.
• The newsletter will reach the Editors of 350 web-based travel sites.
• The newsletter will reach 25 Editors of Travel Guidebooks that publish guidebooks related to the country were the hotel is located.
• The newsletter will reach 25 World-Wide Travel Guidebook Websites.
• The newsletter will reach 5,000 individually hand-picked Luxury Travelers who individually subscribe to the service.
• The newsletter is GUARANTEED be re-published on the web a minimum of 200 times by various internet websites within 60 days.

MEDIA VISIBILITY

• To envision the un-quantifiable benefit of the newsletter service, the following are only some of the publications that receive each issue of the Imagine Communications electronic newsletter-article
• The Fodors Guide, which sells 6 million guides per year and has 12 million visits to its website each month
• The New York Times, which sells 1,623,697 copies every Sunday Edition of the Travel Section of that newspaper.
• The Los Angeles Times which has a Sunday Edition circulation of 1,172,005.
• The Chicago Tribune which has a Sunday Edition circulation of 937,907.
• Conde Nast, which sells 750,000 copies of its magazines monthly.
• Trip-Advisor.com, which gets 20, 000,000 visits to its website monthly.
• The API, Associated Press International, another entity that receives the newsletter weekly in the form of a press release, services one-billion people on the planet, daily. It has a world-wide newspaper service, T.V. broadcast service, and on-line news and video service. It is the largest and oldest news organization in the world, serving as a source of news, photos, graphics, audio and video for more than one billion people a day. The API:
• Has 242 total bureaus worldwide
• Distributed to: 1,700 U.S. newspapers
• Distributes to: 5,000 radio/TV outlets taking AP
• Has 1000 AP Radio Network affiliates taking AP Network News
• Has 330 International broadcasters who receive AP's global video news service, APTN, and SNTV, a sports joint venture video service.
• Has 8,500 International subscribers who receive AP news and photos
• Services 121 countries

BUSINESS TO BUSINESS VALUE

• The newsletter-article may be re-published in a mainstream American Newspaper, Travel Magazine, or Periodical.
• The Editors of certain web-based travel sites will re-published the article or use it as the basis for publishing an article on the destination in question. This last result is guaranteed for a minimum of 200, but the potential benefit is much greater.
• The Editors of certain world-wide travel guides and world-wide travel guide websites may use the information to consider insertion of the hotel and restaurants which are the subject of the newsletter in their travel guides.
• It may be used as the basis for a journalist to make a trip to the destination in question and write an article related to the destination.
• It may be used as a free benefit to clients of travel agencies and distributed to these clients immediately upon receipt by the agency.
• The travel agencies in question may use it as the basis to guide their clientele when planning a trip to the destination in question.
• It may be used as the basis for information by which National Tourism Agencies guide their respective nationals in their visits to the destination which is the subject of the newsletter.