Testimonials

Scroll down the page for additional comments from clients and colleagues.

" Denise's electronic newsletter, highlighting her clients' hotels, entices the reader to walk directly into the prose and photography that describe it. The benefit to the hotel is masterful marketing, at a cost that is respectful of most hotel budgets."

        - Beatrice and Jorg Stapf, Owners, Hotel Castello Schloss Labers, Merano, Italy

"We enjoyed working with Denise on her article for the New York Times about Cogne, which featured our hotel. We were especially happy to be included as a feature in Imagine Communication's Breathtaking Itineraries Newsletter as the target market is that of luxury international travelers and meets our market profile excellently."

        - Laura Roullet, Co-Owner, Hotel Bellevue, Relais Chateaux, Cogne, Italy

" Denise can introduce simple concepts that have immediate and quantifiable results in an incredibly short period of time.  Sometimes it occurs based on her observations during a site visit - sometimes simply because something has happened in the U.S. media that creates an important opening in a particular demographic or target market.  Recently, she wrote and placed an article in the U.S. media that directly lead to an off-season increase of 24%.  Her general public relations insights are better than any of the global public relations firms we have used."

 

        - Markus Odermatt, General Manager, Villa Feltrinelli, Lake Garda, Italy

 

"Ms. Hummel has captured a series for those who covet romantic, idyllic travel experiences world-wide. The book embraces the concept that the vacation is one which should be glorious and renewed throughout life. While the photographs of resorts and locations are spectacular, the inclusion of local color, cultural nuances and previously unpublished recipes from world-class chefs adds to the armchair travel, fantasy quality of this publication."

 

        - Lyn Middlehurst, Editor-in-Chief, Gallivanter's Guide, London, UK

 

“Speed and clarity are essential for us at Whirlpool Europe. Denise’s writing hits the mark for us on both counts. She can express complex ideas clearly and directly – without dumbing them down. Just as importantly, we know we can count on Denise to turn projects around quickly – without compromising on quality.”

 

        – Sarah Brady, Director of Communications, Whirlpool Europe, Comerio, Italy

 

"We hired Denise to create a potential bridge to U.S. colleagues with the objective of attracting U.S. clients with business interests in Italy.  We had absolutely no idea about how we would do this, but her personality exudes so much confidence and her sense of humor really put us at ease.  She came up with ideas in one week that have already lead us to significant opportunities that we never would have been exposed to without her. I can't tell you how many times Denise has saved us from a potentially embarrassing situation which involves anything as small as the differences in idiomatic expression and usage between the U.S. and U.K. markets, to more significant cultural differences in the U.S. vs. the European consumer perceives a product."

 

        - Giampiero Soru, CEO, SS&C Advertising, Lombardia, Italy

 

"We export our products all over the world and particularly in America.  Denise will inform us immediately of any political, social or economic happening that could in any way influence the timing of introduction of a product or augment or diminish the sales numbers of a particular product in the U.S. market.  On one such occasion, we increased our target projections by 300%."

 

        - Fiorenzo Pennati, Motoforniture, Varese, Italy

 

"We trust Denise's insights.  She immediately combines for us an understanding of political context with the individual personality characteristics of the people with whom we interact so that we can be at our best when proposing work or dealing with a difficult client situation."

 

        -  Franco Allegra, CEO, Bull-Handling International, Varese, Italy