Hospitality Services

With vast experience in the travel and hospitality industries, Imagine Communications helps hotels, resorts and spas reach new customers - wherever they may be.

Direct Marketing
Imagine Communications can produce a direct-marketing strategy utilizing traditional print as well as web-based techniques.  For example, many hotels and resorts use Imagine Communications to develop direct marketing correspondence to an existing or potential client base.  Seasonal updates can include events taking place in the local region, special menus or recipes, wine pairings, and information to entice guests to visit in that particular season.  Imagine Communications can even plan special events at your hotel in conjunction with the mailing (see below).

Marketing Evaluation
Denise performs a complete evaluation of your marketing strategy and materials - providing clear, direct recommendations for reaching new customers. Denise's clients often implement her suggestions using their own staff, external public relations firms or Imagine Communications.


Newsletter Service
Denise writes an electronic newsletter which goes out once a month to a list of select travelers. This list has been cultivated over many years and consists of approximately 5,000 people, many of whom contact Imagine Communications directly when deciding on a specific vacation or meeting destination. Hotel clients of Imagine Communications can reserve a particular issue, and Denise will review the hotel or destination, take appropriate photographs or use existing photography, and write a promotional piece in the first-person, based on her individual experience, that will dazzle any potential visitor. The result of this specific method of direct marketing has been staggering and is highly recommended!

Denise also has a "Marketing Hints" Newsletter that goes out to select hotels and tourist destinations monthly. Feel free to sign up for either newsletter below.





Tourism Image Recovery and Restoration
Denise is currently working with governmental and private enterprise in London, Thailand, and recently New Orleans, on a complex marketing strategy to assist in restoring the image of all three locations which have been ravaged by disasters that have negatively impacted the tourist trade in these locations.

Events
Denise has planned many successful events that accentuate the attractiveness of the hotel to both guests and the media.  These events often take place after Denise has evaluated specific target markets and identified the time of week, month, or year that needs support.  Exciting events that draw upon the character of the hotel and the surrounding area can generate a great deal of favorable media coverage. Brochure Redesign
Imagine will re-evaluate existing brochure copy, photography, lay-out and general design concept to produce a brochure that has a signature quality, reflecting the mood, ambience, and quality of the destination.

Press Kit
Every hotel, resort and spa, regardless of its size, should have its key features and unique qualites readily available for the media. An effective press kit is an essential tool for ensuring your establishment is included in travel stories about your area. Denise has experience as a journalist and knows what impresses them. She can produce a press kit that will result in positive coverage for your hotel.

Media Services
Denise writes hotel and destination articles that can be used for multiple purposes.  They can be placed in local media.  They can be distributed to key clientele to promote customer loyalty. They can also be used in conjunction with Imagine Communications' article placement services, which means that Denise utilizes her experience as a freelance journalist and her media contacts to have the article placed strategically.  Article placement has a significant advantage over print advertising, in that it is perceived by the reader as fact, rather than as an overt method of persuasion.

Quality Evaluation
Every business in the hospitality industry, particularly hotels, resorts and spas benefit from a fresh perspective.  Denise performs on-site visits for many hotels and provides a confidential report of her findings.  The report contains an evaluation of all services, including reception, concierge, spa or poolside services, restaurant, room-service, maid-service and all other adjunct services.  Each service is rated and specific suggestions are made for improvement. Denise's uses her vast experience with hotels around the world to help your business improve its performance.

For more information about the hotels and resorts with which Denise has worked, please click

CLIENTS and TESTIMONIALS links on the right.